Flanner and Buchanan, a client of ours with over 125 years of expertise in the funeral care business, came to us with the need to refresh their Website, www.flanner-buchanan.com.
The site had grown significantly over the past few years as the company introduced new services and divisions. It was becoming difficult to navigate from a consumer's perspective and difficult to keep up-to-date from the client's perspective. We felt it was critical to harness the diverse offerings of Flanner and Buchanan under one brand umbrella and to provide the client with the tools necessary to keep their site updated easily.
Along with a design concept that spoke to Flanner and Buchanan's commitment to their community, we were able to enhance the navigation and usability of the site. We also incorporated new features, such as Flickr feeds to embrace emerging social media trends. The site was built with a content-management system designed to allow the client to help keep the site current and up-to-date. The overall goal was to make their site easy to use and easy to maintain. Ongoing plans for the site include an interactive funeral planning tool and other features designed to keep Flanner and Buchanan as an industry-leader in funeral care.
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