New. Business. Those are definitely two words every account person loves to hear. In the past few months of 2008, we’ve added several new clients to our roster. I’d just like to take a minute and mention those names here. (You never know when they might be reading.) Here’s a warm and bloggy welcome to American Health & Wellness Group, Associated Builders & Contractors, GAP Solutions, Inc., the Indianapolis City Market and Energy Management Systems. You’ll be able to follow some of the work we have done and are currently doing for these clients in upcoming posts. We look forward to forging great relationships with each of them, but, perhaps what we’re excited about the most is the new way we’re helping our clients, old and new, do business.
In today’s economic climate, which resembles something close to a bar fight in a broom closet, we can’t rely on fat budgets and lazy methods to drive our client’s objectives. Today it’s lean. It’s tight. It’s squeezing a dime from every nickel and trying to figure out how to polish it into a quarter. We’re all taking a long hard look at more intelligent, diverse ways to set our clients apart.
In order to do so, we’re leveraging our strategic partnerships; staying on top of trends; discovering new ways to communicate; and pushing just a little harder and digging a littler deeper (or a lot harder and a lot deeper depending on how much coffee we’ve had) to do our jobs better.
Has MZD changed its tune? Not exactly. We’re still in touch with the basics of our business and that will never change. But what I want to let you know is that we aren’t resting on our tootsie rolls and letting the basics of our business do all the work. At the end of the day each of us want to know we can do a lot more for a client than just return their phone calls.
You know, there’s two other words every account person, and I’d gather, almost every agency person loves hearing more than “new business” and that’s when the client says, “Thank You.”
-Erik Faigh
No comments:
Post a Comment