Blair Englehart Named VP of MZD

BLAIR ENGLEHART HAS BEEN NAMED VICE PRESIDENT OF THE AGENCY . BLAIR RECENTLY RETURNED TO THE AGENCY AFTER FIRST WORKING FOR MZD DURING THE 1980'S .HE WILL ASSIST ALLAN ZUKERMAN IN THE DAY TO DAY OPERATIONS , WHILE CONTINUING TO BE THE THE NEW BUSINESS DIRECTOR . WE CONGRATULATE BLAIR ON HIS PROMOTION !

MZD Multicultural Director Produces client Buchanan group's JAZZ event

 

MZD Advertising CEO Allan Zukerman with First Lady of El Salvador@City Market event

 

MZD "Miracle Mile" Parade Kick-Off Dinner w/Jeff Cardwell

 

MZD produced the Miracle mile parade in partnership with Jeff Cardwell for the second year. The kick off dinner (pictured above) and the parade itself were both
bigger and better this year!

MZD creates TV Spot for Papa Johns Pizza Featuring Tony Dungy

 

MZD CEO Allan Zukerman & Director T. Julian Gipson Pose with Colts NFL TROPHY

 

MZD Cliect Voice.tv Takes it to the streets!

The MZD VOICE.TV roadshow is under way delivering its anti-smoking message!



About the Road Tour:

The purpose of the Voice Road Tour is to inspire, educate and fire up youth in a unique and new way. The Voice Road Tour will stop in diverse areas of Indiana allowing you to talk to thousands of Hoosiers about Voice and the overall theme for this tour, “Don’t Glam Tobacco”. “Don’t Glam Tobacco” started last summer in order to combat the entertainment industry’s glamorization of tobacco in movies, TV and music. Because of this campaign, last year Voice sent over a thousand petitions to the Motion Picture Association of America (MPAA) and MTV demanding them to re-evaluate movie ratings and airing prime time television programming with tobacco usage prominently displayed. It was a huge success and we want more! Please stop by and support us throughout our summer tour, see you there!!


Death Cab for Cutie White River State Park June 14

Taste of Bloomington Bloomington, IN June 21

Weird Al Yankovic White River State Park July 3

Hancock County Fair Greenfield, IN July 13

Johnson County Fair Franklin, IN July 14

Parke County Fair Rockville, IN July 16

Jason Mraz and Gavin DeGraw White River State Park July 17

Decatur County Fair Greensburg, IN July 18

Vanderburgh County Fair Evansville, IN July 21

Allen County Fair Fort Wayne, IN July 25

St. Joseph County Fair South Bend, IN July 30

Wilco White River August 4

Boys Like Girls/Good Charlotte White River August 6

Indiana State Fair Indianapolis, IN August 11

OAR White River August 15

MZD Multicultural @ the INDY 500 w/Milka Juno

MZD assists Lafayette Square coalition

MZD Urban will assist the Lafayette square coalition and the lafayette square mall with marketing and events including a parade!

Hoosier property tax reform

WWW.HOOSIERPROPERTYTAXREFORM.COM

Flanner Buchanan MultiCultural Ads

Yosha Law Commercial

MZD New Clients

Top Ten Superbowl Commercials 2007

Creative Advertising

MZD Los Angeles & Harley Davidson

MZD los angeles director STEVEN ZUKERMAN created the following promotional video for Harley Davidson-"inside sturgis with jessica crogen"

Mobile Marketing -Adidas

click on photo to enlarge

Marketing at is Best!

KFC Aroma Marketing -First of it's Kind ?

YOU'VE HEARD OF PRODUCT PLACEMENT. Now, there's aroma placement.


In what appears to be a first, KFC has unleashed the power of the smell of Kentucky Fried Chicken in the corporate halls of offices in Washington, D.C., Chicago and Dallas in an attempt to lure office workers to its restaurants.

Louisville, Ky.-based KFC is highlighting the launch of its new $2.99 Deals via a "scent-focused" pilot program over the past week involving the mailrooms of Chemistry.com in Dallas; the Trade Association & Society Consultants of Washington, D.C.; and the Chicago offices of the Salvation Army.

In the promotion, a plated meal including KFC chicken, a side item and a biscuit was placed on the mail carts that pass out interoffice mail, overnight packages and bills during pre-lunch drops. "Mailroom staffers were all fed first so that they would have the strength to deal with the employees clamoring for the KFC," says a spokesperson.

"The genius of this aroma-focused marketing first came from people's reactions here at KFC," he says. "Your nose tells you when someone has brought KFC onto the floor long before you ever see it. The reactions from the folks at these three companies confirmed that there truly is no better brand ambassador than the signature aroma of freshly prepared KFC."

The spokesperson says the campaign is in the tradition of KFC's Boneless Variety Bucket launch, when it embedded a high-pitched ring tone into a commercial that could be heard only by certain (young) segments of the population.

The $2.99 Deals include a chicken breast, a drumstick or thigh, two Crispy Strips, a side of mashed potatoes and gravy or macaroni and cheese, and a biscuit.

Most Viral Advertising Video 2007

Vitaman Water Markets with music!

BEST GLOBAL COMMERCIALS 2007