Thursday, November 5, 2009

MZD Hosting Free Multicultural Seminar


INDIANAPOLIS – MZD Multicultural, a division of locally-based, MZD Advertising – is hosting a free seminar, entitled "Multicultural Marketing in Our Changing World: How to Engage the Minority Consumer with Your Brand," on Thursday, Nov. 12th
from 9 a.m. until 12 noon. The event – scheduled to take place at 8425 Woodfield Crossing Boulevard in the 1st Floor conference room – is free, but seating is limited. To register, please contact T. Julian Gipson at (317) 554-6350 or click here to register online.

The featured speakers at the event include:

• Kip Tew, who served as Indiana Campaign Manager for President Barack Obama. A longtime expert in governmental affairs, Tew will deliver a presentation entitled, "How Obama Used Multicultural
Marketing to Reach the Masses."

• Carolene Mays. Mays is publisher and president of the nation's fourth oldest-surviving African-American newspaper, The Indianapolis Recorder, and the recently-acquired Indiana Minority Business Magazine. She has also served the public, fulfilling three terms of office
in the Indiana House of Representatives. Mays will discuss the changes that have occurred in print and online advertising amid changes and interest in technology. She will also review the issue of journalism integrity and the importance of community news.

• Rickie Clark, founder of Indiana Diversity Magazine and a radio veteran for 20 years will discuss "Why you should always include African-American media in your advertising."

• Ralphael Ayayla, Radio Latina host personality and Latino Community Outreach Specialist. Topic: "How to reach Latinos with your marketing and media."

• T. Julian Gipson, Multicultural Marketing expert & nationally known event producer, will present a series of case studies and offer his insights on marketing.
"Our firm sees this event as ideal for brand managers and marketers from across Indiana to discuss strategies for reaching the multicultural market, and to hear this perspective from experts who have produced real results," said Gipson.

Full bios of the speakers are available here.