Coca-Cola and Christmas. Hallmark and Valentine's Day. Cadbury and Easter. And now, Spaghetti Warehouse and National Lasagne Day.
Our innovative social media promotion for the Spaghetti Warehouse restaurant chain, effectively branded July 29 as National Lasagne Day.
Spaghetti Warehouse is a regional Italian-American casual dining chain with 20 locations in nine different states, headquartered in Irving, TX. They have been in business since 1972 and came to our agency this year looking for guidance on how to enter the social media realm and embrace new trends in the digital advertising age.
Our agency was able to establish the Spaghetti Warehouse brand on a variety of social media platforms and crafted a social media strategy to gain new consumer awareness and increase trial of their brand. Social media offered a cost-efficient way of conducting advertising campaigns while also exposing awareness of the Spaghetti Warehouse brand to a new consumer demographic.
Utilizing the offer of Free Lasagne for Spaghetti Warehouse Facebook Fans, we generated over 5,000 fans for the page within 48 hours. (Click to visit page)
The promotion was picked up by national trade publications, such as Chain Leader (Click to view article), regional news networks such as the Atlanta Journal Constitution, and a wide variety of popular blogs such as Gizmodo, one of the top 5 most-read blogs on the internet.
And it all began by building a brand presence of Facebook and Twitter. And by offering a lot of free pasta.
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