Tuesday, January 12, 2010

Find Your Purpose

By Jason Acquisto - Director MZD Interactive

“Are you drifting through life? What’s your purpose?”

The man in the video is not preaching at me. He’s just asking questions.

“Have you really asked yourself the question ‘why am I here?’?”

He’s passionate, articulate and compelling.

“I want you to know that you do have a purpose.”

The man is David Greene, Pastor of Purpose of Life Ministries in Indianapolis. The video is his personal greeting for those visiting their website www.PurposeofLifeMinistries.com


“In a day and age where the unemployment rates are excessive and crime is on the rise,” says Pastor Greene,


“Our ministry is driven to help individuals center their focus during difficult times.”

“We truly believe that when you walk in God’s purpose for your life, you are a happier person.”

In 2009, Pastor Greene approached MZD and shared his vision for the church. Recognized as the oldest Black Baptist Church in Indiana, the church – located at 3705 Kessler Blvd North Drive, had thrived under their previous name (Second Baptist). The dynamic new focus of the church is to assist individuals from all walks of life in finding their own life’s purpose.


The exciting new direction of the church called for a complete “re-branding” process.

This process is where MZD excelled, creating an identity system (logo, tagline, literature, signage, etc.), PR campaign, media program and an all new website. The new Purpose of Life Ministries brand was unveiled at their annual Watch Night service on New Year’s Eve.


How fitting … a new year. A new beginning. New goals.

Says Pastor Greene, “I believe that we can change the dynamics of our community.”

Is that some kind of New Year’s resolution?

No, it’s something far greater. It’s a whole new purpose.

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